Katrin Medrano
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Katrin Medrano
- Current 9 years and 9 months, since Sep 2016
Strategic Marketing Strategy Consulting
Jackson Hole Group, Jane Smith Agency
Advise up-and-coming beauty, health and lifestyle brands on market entry strategies, branding initiatives and/or digital and social media strategies: - Identifying, sizing and detailing opportunities for market entry or brand growth - Reviewing and elevating brand stories and visual identities - Providing digital marketing audits and developing social media strategies
- Current 9 years and 9 months, since Sep 2016
Strategic Marketing Strategy Consulting
Jackson Hole Group, Jane Smith Agency
Advise up-and-coming beauty, health and lifestyle brands on market entry strategies, branding initiatives and/or digital and social media strategies: - Identifying, sizing and detailing opportunities for market entry or brand growth - Reviewing and elevating brand stories and visual identities - Providing digital marketing audits and developing social media strategies
- 3 years and 4 months, May 2013 - Aug 2016La Prairie Group AG
Director / Vice President (VP), Marketing
Led Global Marketing division of La Prairie Group, translating business objectives and company goals into omnichannel, global marketing objectives, strategies and plans; oversaw program execution and implementation across departments and regions: - Oversaw development of new product, concept and campaign ideas - Drove direction of global, omnichannel marketing strategies and programs - Deeply involved in financial & operational aspects of business (budgets, inventory, COGs)
- 5 years and 11 months, Jan 2004 - Nov 2009
Marketing Director
Bulgari SA
Managed Marketing division of French Bvlgari Perfumes affiliate, translating global marketing objectives and strategies into local plans, tactics and activities, with substantial P&L management, full involvement in all commercial negotiations and hands-on field support. - Set up new support priorities to drive growth and improve brand profitability - Defined new customer development strategies - Led all key account negotiations and supervised in-market execution of all launch and promotional activities
- 6 years and 7 months, Jun 1997 - Dec 2003
Brand Manager
Procter & Gamble
Managed the distributor business of Max Factor & Olay in Central North Europe: - Developed an activity calendar and marketing plans by market - Created media & promotional plans, adapting / creating ATL & BTL materials to meet local needs - Guided the activity roll-outs in the markets
Ausbildung von Katrin Medrano
International Marketing
European Business School International University Schloss Reichartshausen
International Marketing & Organizational Change
Sprachen
German
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
French
C1 (Fließend)
Spanish
B1-B2 (Gute Kenntnisse)
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