Katrin Medrano

Advise up-and-coming beauty, health and lifestyle brands on market entry strategies, branding initiatives and/or digital and social media strategies: - Identifying, sizing and detailing opportunities for market entry or brand growth - Reviewing and elevating brand stories and visual identities - Providing digital marketing audits and developing social media strategies

Advise up-and-coming beauty, health and lifestyle brands on market entry strategies, branding initiatives and/or digital and social media strategies: - Identifying, sizing and detailing opportunities for market entry or brand growth - Reviewing and elevating brand stories and visual identities - Providing digital marketing audits and developing social media strategies

Led Global Marketing division of La Prairie Group, translating business objectives and company goals into omnichannel, global marketing objectives, strategies and plans; oversaw program execution and implementation across departments and regions: - Oversaw development of new product, concept and campaign ideas - Drove direction of global, omnichannel marketing strategies and programs - Deeply involved in financial & operational aspects of business (budgets, inventory, COGs)

Managed Marketing division of French Bvlgari Perfumes affiliate, translating global marketing objectives and strategies into local plans, tactics and activities, with substantial P&L management, full involvement in all commercial negotiations and hands-on field support. - Set up new support priorities to drive growth and improve brand profitability - Defined new customer development strategies - Led all key account negotiations and supervised in-market execution of all launch and promotional activities

Managed the distributor business of Max Factor & Olay in Central North Europe: - Developed an activity calendar and marketing plans by market - Created media & promotional plans, adapting / creating ATL & BTL materials to meet local needs - Guided the activity roll-outs in the markets

International Marketing & Organizational Change