Katrin Seiler

Workshops in the field of fashion theory and fashion communication

Responsible of the overall product communication in DACH - print and online - for all collections of BOSS and HUGO. Planning of the seasonal communication strategy as base of the worldwide PR activities of HUGO BOSS. Guidance of a team with 3 headcounts.

Corporate and product communication for the complete Giorgio Armani and Emporio Armani brand portfolio - in print media as well as on digital and social media platforms for Germany, Austria and Switzerland. Media analysis and evaluation of editorial output. Conception and execution of media cooperations and store events.

Strategic, Visual and Contextual Communication for the entire Jil Sander brand portfolio - offline and online. Brand Development. Media Planning. Implementation of Retail- and Co-Marketing Events.

Project Manager of the CFA - Contemporary Fashion Archive. Curation and realization of the “Festival for Fashion & Photography”. Structural analysis on “Of the Value of Creation in Production and Distribution”. Project Director of the Research Project “Strategies and Networks of Contemporary Fashion Designers”. Conceptual Design of the book: “Modebuch - Contemporary Fashion from Austria”. Editor-in-Chief of: Shortcuts - the free bimonthly newsfeed by Unit F.

Lectureship in “How fashion is displayed and perceived”. Lectures on the different means of visualizing fashion - photography, art, film, store concepts, print and online media.

Modemarketing, Modetheorie