Katrin Tichy

Lead of a team of 4 Key Clients: Ferrero, Raiffeisen group, Eckes Granini, Legero, Prefa, Too Good to Go Skills: strong strategic and conceptual thinking; comprehensive knowledge especially in TV and digital marketing Areas of responsibility: Turnover-, Revenue-Development Exploitation of new business areas Responsibility for strategic work Responsibility for revenue-effecting media-audits; cooperation with external auditing companies, e.g. Accenture Preparation of annual media-negotiations

Lead of a team of 5 Key Clients: Haribo AT + CEE, Sanofi, Raiffeisen Lagerhaus, Ford, BP, TK Maxx, etc. Skills: strong strategic and conceptual thinking; comprehensive knowledge in TV and digital marketing Outstanding projects: 2012–17: responsibility for media agency selection, media-strategy, -planning, -buying in the export markets of Haribo AUT (mostly CEE); lead for the reorganization of the media-business in 8 export markets: SVN, HRV, ROM, BGR, ALB, CYP, GRC, CH

Strategic Planning and Controlling for Dt. Telekom group (T-Mobile / tele.ring); Campaign development and –management for T-Mobile Austria - Development of the annual communication plan - Preparation of, presence in all annual media negotiations with media houses and client - Strategic campaign development for all products - Campaign management with T-Mobile, MediaCom departments, creative agency, media - Responsibility for the annual media audit

June 2006 - February 2007: Junior Planner Deutsche Telekom November 2004 - May 2006: Analysis of Competitive Spending and TV-Performance for the account Procter and Gamble

Marketing, PR, CRM, Werbung, Vertrieb, Key Account Management, Projektmanagement