Dipl.-Ing. Kay Gruenwoldt


Inhaber, Founder/CEO, Walking Squid Advisory

Amsterdam, Netherlands


Video Games
Operational Management
highly creative and passionate professional with more then 16 years of proven Marketing and Brand experience in licensed and original video games properties
process innovator
leader and motivator
entrepreneurial mind and recognized industry spokesperson
marketing and sales of interactive and mobile content/games in Europe and Northamerica
distribution and publishing experience of interactive content/games


Professional experience for Kay Gruenwoldt

  • Current 6 years and 1 month, since Jan 2016

    Board Advisor

    Nukklear UG

    Nukklear is one of the leading development studios in Germany, with a long history in MMO, PC and Console experience. The company also develops mobile applications and apps for enterprise clients across a wide range of industries. I am advising the company on strategy, marketing and international business.

  • Current 8 years and 5 months, since Sep 2013

    Co-Founder & CEO

    YachtCloud9 Inc.

    Boat smart. Boat safe. Boat together. With YachtCloud9, you can plan and organize your boating trip, manage your journey and return safely, and capture beautiful memories. YachtCloud9 makes float plans easy and puts them at your fingertips, anytime, anywhere. Prepare your trip at your home PC, update details on your mobile or tablet on the fly, and finalize it at the dock with the Safety Check and Visual Inspection. It's that easy. YachtCloud9 is proudly Made in Canada.

  • Current 12 years and 7 months, since Jul 2009


    Walking Squid Advisory

    WSA is a digital media/entertainment consultancy, helping Start-Ups start up. I am consulting founders and investors, no matter where there are on their path as a company. Projects range from start-ups in the social games area, art/film space and mobile games business to a global F2P company as well as mobile technology solutions providers. As an entrepreneur at heart I understand the challenges you face as a founder as well as investor, and have the tools and experience to help you overcome them.

  • 1 year and 4 months, Apr 2014 - Jul 2015

    General Manager

    Perfect World Europe B.V.

    Perfect World Europe B.V. is a wholly owned subsidy of Perfect World Inc., one of the largest MMO and game publishers worldwide. I was tasked with re-energizing the team, and managing, growing and expanding the day to day business for Perfect World Europe. Successfully re-organized the team, initiated internal promotions and key hires, introduced new process and business opportunities, launched new product in the european market, and exceeded revenue expectations for 2014.

  • 2 years and 10 months, Apr 2011 - Jan 2014



    GAMES ACADEMY Vancouver planned to open it's doors as a private school solely dedicated to education in computer and video games production. I managed the incorporation and start-up phase of the company as CEO and am currently serving on the companies board as advisor and non-executive VP. Games Academy Vancouver, by pursuing it's extremely high standard of quality, was one of the very few out-of-province education companies that managed to acquire a license from the PCTIA in British Columbia.

  • 1 year and 4 months, Feb 2012 - May 2013



    I was brought in to develop a solid business model for the venture, develop a Go-To-Market strategy and build an operational team. We successfully went live in 2 months, and build a compelling offering for players with more than 20 titles on the platform in less than 6 months PointMMO grew to more than 100K users and 1 million uniques in under 4 months of live ops. I managed a global team of experts with teams across multiple continents and drove Series A funding efforts in North America and Asia.

  • 10 months, Apr 2011 - Jan 2012

    General Manager

    Frogster America Inc.

    Responsible for all aspects of the live operations of a F2P MMO company, including Business Strategy, Marketing, Finance, PR, Live Team, Customer Support and Community Management. Re-build team, implemented new structure and processes for operating one of the most successful F2P MMO’s in the North American market, Runes of Magic (www.runesofmagic.com), significantly increasing revenue, customer satisfaction and market visibility. Successfully implemented new dynamic monetization strategy and revenue mode

  • 1 year and 2 months, Mar 2010 - Apr 2011



    Founding Partner and CEO of a private career training institution for computer and video games production. Responsibilities include start-up planning and management, financial forecast and management, marketing and PR and day to day operations.

  • 3 years and 1 month, Jun 2006 - Jun 2009

    Head of Title Marketing Northamerica, Play New

    Nokia Products Ltd.

    • Team and Budget responsibility for the North American produced title marketing. • Day to day management of the marketing team responsible for product, brand and IP process and deliverables, and leading link to the production team. • Driving the design and development of the next iterations of the most iconic IP and connected gaming experiences on mobile • Key spokesperson and evangelist for Nokia on the topic of games development, platforms, brands and IP

  • 1 year and 11 months, Mar 2006 - Jan 2008


    Tikiao sp

  • 2 years and 4 months, Feb 2004 - May 2006

    Industry Marketing/Global Developer Relations


    • Development Platform Strategist and Evangelist initiating and managing the Developer Program for the N-Gage platform and its evolution. • Completely re-designed and re-branded, implemented and managed the global developer program in coordination with R&D, production and management and driven tremendous growth in industry recognition and membership in the developer community for Nokia. • Coordinated PR work for the N-Gage development platform from virtually zero to multi-million USD worth of coverage

  • 2 years and 4 months, Oct 2001 - Jan 2004

    VP Marketing and Sales/Senior Product Manager

    JoWooD Productions AG

    • JoWooD Group US portfolio management. Developed and implemented the new publishing strategy in North America for the JoWooD computer games brands, leading to a company record growth and result in software sales during the 2nd half of 2002. Reporting to the CEO. • License/Coop/Business development. Successfully established the JoWooD brand and products in the top 10 outlets in the US and Canada (WalMart, Best Buy, Target, etc.) for the first time in company history. • Project/Marketing Process Improvement.

  • 1 year and 5 months, Jun 2000 - Oct 2001

    Director Development


    • Brand and Development lead for an online virtual world product. Responsible for updates to investors and company board, reporting directly to CEO and CTO. • Successfully developed and implemented the management and tracking protocols for a rapidly growing development team (10 to 90+ in 6 months). • Managed the creative and production for prototype virtual online world. Rapid prototyping efforts led to a functional software proof of concept in record time of 2 months.

  • 2 years and 6 months, Jan 1998 - Jun 2000

    TLP Leadership Management Trainee Program

    General Electrics

    • R&D development team lead and marketing support. After a short internship of 2 months got promoted to full time Technical Leadership Program, which is a 2 year advanced management trainee program including global assignments, extensive corporate training and courses. Successfully turned around the slowest going part of the project (total R&D of the complete range >100 M USD) into high performance unit synched with the marketing requirements for the product line. • Received multiple management awards

  • 2 years and 1 month, Jan 1996 - Jan 1998

    Project Manager, Producer/Global Representative

    Exortus GmbH

    • License and IP management. Successfully established relations with the top 10 games companies at the time in record time (GTi, Microprose, etc.) and negotiated and acquired top game licenses for publishing in the russian market. • Creative/Producer. Conceptual design, story design and writing and prototype management for 4 in-house developed titles on PC and PSX.

Educational background for Kay Gruenwoldt

  • Mechanical Engineering/Automotive Design

    FH Hannover, FH Konstanz


  • German

    First language

  • English

    First language

  • Spanish


  • Russian



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