Dipl.-Ing. Kemal Akbay

Designed UI frameworks, interfaces and experiences for current and next generation products. Developed conceptual illustrations, visual mockups, wireframes and clickable prototypes. Transformed complex application workflows and features into simple and elegant user experiences. Worked with cross-functional teams to develop visually compelling application interfaces across multiple platforms

Planned advertising campaigns and assisted in overhauling advertising strategies for a variety of clients including Apple/Bilkom, Colgate/Palmolive and Turkish Airlines. Created advertising concepts for clients, acting as the senior copywriter and the editor; created content for print materials in national newspaper and magazines, internet, TV and radio commercials, web banners, client websites and digital corporate communications.

Managed several advertising campaigns in print and social media within the scope of Mercedes-Benz Türk A.Ş (including Financial Services, After-Sales Services and El2/ Used1/ Truckstore/ Busstore). Prepared advertising strategies for several clients including the launch of Istanbul Kemerburgaz University. Managed the brand repositioning of nationwide construction projects.

Conducted brand positioning and brand application projects in multiple platforms and channels for clients including Cadbury/Schweppes, Garanti Bank, and İş Bank. Lead a team in developing concept and content for branding communication strategies. Developed messaging workflow of 280+ contracted suppliers, using operational research methods

Supervised medical advertising campaigns for pharmaceutical clients including Abbott, Astra Zeneca, Aventis, Bayer, Bilim, Boehringer Ilgenheim, Lilly, MSD, Novartis, Pfizer, and Roche. Worked as an account supervisor -and copy editor-, created content for visual and printed materials for healthcare marketing communications. Developed strategic and creative briefs for information sessions, medical congresses and various gathering events.

Worked as copywriter and redacteur, created content for visual and printed materials of various clients such as Lassa, Siemens, and Ulker. Developed and edited all the content of SAAB automotive website.

Human Factors, Testing and Assessment Programs, Information Architecture , Prototyping and Interaction Design, Mobile Design

Creative Strategies and Human Psychology Thesis: In Search of Insights: A Broad Analysis of Emotional Triggers in Award-winning Ads