Kevin Hall

- using web analytics to measure user behavior and to improve user experiences - creating analytic dashboards and report to departments - using user understanding intruments like heatmaps, website recordings or user tests and feedbacks to analyze user behavior - supporting and consulting departments for better online customer journey experiences and conversion rates - planing and executing Website A/B Testings

- Managing international website requirements and coordinating developing teams with scrum techniques - Develop and coordinate website projects based on a product roadmap

- planing, executing and optimizing online marketing processes focus on lead generation - developing, executing and leading digital marketing campaigns across all channels including SEA, display advertising, social media, email, content marketing - managing international online marketing requirements and coordinating projects and developing teams

- planing, executing and optimizing marketing strategies - developing a new company website with a interface to partner platforms - managing online marketing channels

- consulting small businesses in online marketing strategies - acquiring new costumers with mailings and phone calls - acquiring new costumers in sales force - planing and executing online marketing strategies with customers - creating designs for customer projects (websites, Landingpages and graphics) - creating website projects in cms wordpress - administrating hosting services and domains - managing small accounting processes

- administrating and optimizing the crm system "update" - supporting the Sales Department with IT issues - managing, analyzing and optimizing mobile phone contracts - planning and executing online marketing strategies

Marketing und Kommunikation/ Grundlagen Online Marketing/ Fachmodule Online Marketing / Strategie und Planung