Kim Asmussen

Leading DTx product strategy & launch for migraine & Type 2 Diabetes, using AI for personalized treatment. Building high-performing product teams & driving global expansion in the regulated DTx space.

Transformed FREE NOW into a multi-modal mobility platform integrating e-scooters, bikes, car-sharing & taxis. Scaled "hive," FREE NOW's micromobility platform, across Europe. Implemented rapid experimentation for new offerings.

Led product strategy & execution for driver-facing products (App & Tools), including B2C & driver payments. Managed 20+ Product Managers/Leads. Scaled product teams in a new Tech Hub by nearly 5x in 18 months.

Co-founded "hive", an e-scooter startup within FREE NOW, scaling across 6 countries. Drove rapid market entry with a Lisbon launch of 500+ scooters in 3 months.

Led product strategy for ePages' SaaS e-commerce platform, spearheading a new generation of shop technology. Contributed to business strategy (Product & Partner Management with partners like PayPal). Led a 10+ person product team.

Led in-house development of a world-class online shop system for Germany's leading retailer (OTTO.de), establishing agile practices (Scrum@OTTO). Led 14+ PMs & spearheaded OTTO app launch & mobile strategy, driving its growth into a key sales channel.

Marketing, Finanzierung