Kimberly Chau

Oversees online ad campaigns for display advertising and email marketing, along with account management portfolio of assigned global clients. Ownership of ad campaign setup, trafficking, implementing ad rotations, monitoring delivery and performance, and optimization. Lead for client and internal analytics - responsible for analyzing and reporting relevant campaign KPIs through Google Ad Manager & Google Analytics.

Reported to Marketing Director and supported the development and execution of marketing strategies across social media, email, and print ads. Responsible for managing social media calendar for home & living department, and planning content based on seasonality, promotions, and trends. Managed the email process workflow, planning email content calendar and ensuring timely completion of creative briefs, while collaborating with creative on content.

Led the planning, strategy and execution of national 360° marketing programs for Topshop Topman in Canada - including seasonal product campaigns, new store openings, and experiential/festival. Directed cross-functional teams to drive successful delivery of omni-channel campaigns, while personally being responsible for Marketing, Social Media, Creative Production and Project Management. Reported to Marketing Director and served as central point of contact for Topshop & Topman Marketing teams in the UK.

Independently managed all social media channels for Topshop Canada (total reach = 150K+), gaining 30K+ followers on @TopshopCanada's IG in < 2 years. Oversaw all aspects of influencer partnerships, including budget management, outreach, negotiations, contract drafting/legal, building influencer & agency relationships, and campaign management. Managed the development and implementation of all marketing ads, including large-scale OOH, magazine ads and editorials, in-store marketing, and radio.

Responsible for the execution of corporate and business marketing strategies under Menswear. Assisted the senior marketing manager in the building of marketing strategy sessions, weekly financial roll up documents, and online issues (brand landing pages and email campaigns). Prepared briefs for weekly hand off meetings for all marketing vehicles, including E-books/premium fashion books, social media, in-store signage, ROP's, direct mail, etc.