Dr. Klaus-Christian Maassen

- Establishment and continuous expansion of a high-performance Data & Insights team - Introduction of a customer data platform as the foundation of an omnichannel customer experience - Implementation of an AI-supported sales forecast for gastronomy objects in Germany as a basis for sales management - Development of state-of-the-art media mix modeling for efficient allocation of marketing budgets - Design and implementation of comprehensive reporting dashboards for digital marketing and online sales

- Project leader for the development and implementation of a predictive early detection of detractors. - Data-supported answering of complex analytical questions to derive recommendations for action and advancement of the operating model. - Analytical support in the negotiation and implementation of the organizational transformation.

- Commercial Lead for the initial development, technical implementation and advancement of a dataware house data model to provide commercially and operationally relevant information of the fiber roll-out initiative. - Conception and development of a GIS-based user interface (UI) for the fiber roll-out initiative data model

- Design and technical implementation of an end-to-end real time reporting for all operational and control relevant information in Tableau for fiber roll-out initiative. - Design and technical implementation of machine learning models for data-driven prediction of purchasing behavior in the environment of fiber roll-out initiative in Python.

- Design and development of a fully comprehensive budget management and reporting system to increase cost transparency - Develop and build a driver-based bottom-up budget planning model to shorten the budget planning process while improving traceability - Conception and development of a theme- and organization-adjusted budget view for the analysis of organic cost development.

- Conception and introduction of a center management concept as well as operative implementation of center-based cost accounting for sustainable improvement of corporate profitability - Anchoring a cash flow-based management concept through the development and operational implementation of a simulation model for year-end cash flow forecasting - Development of a prototypical customer-based profit calculation in the context of regulatory issues.

Logistik und Operations Research

Produktion und Logistik, Operations Research

Produktionswirtschaft