Knut Hofmann

Angestellt, Executive Director, Global Partnerships, SPORTFIVE Germany GmbH
Hamburg, Germany

Fähigkeiten und Kenntnisse

A plattform to communicate key messages to a globa

Werdegang

Berufserfahrung von Knut Hofmann

  • Current 3 years and 5 months, since Jan 2023

    Executive Director, Global Partnerships

    SPORTFIVE Germany GmbH

  • 4 years and 1 month, Jan 2019 - Jan 2023

    Senior Director, Global Partnerships

    SPORTFIVE Germany GmbH

  • 3 years and 10 months, Mar 2015 - Dec 2018

    Head Strategic Planning & Operations - Global Partnerships

    Lagardère Sports GmbH

  • 2 years and 1 month, Mar 2013 - Mar 2015

    Director International & National Marketing

    SPORTFIVE GmbH & Co. KG

  • 9 months, Jul 2012 - Mar 2013

    Senior Portfolio Manager International Marketing & Sales

    SPORTFIVE International S.A.

    Responsible for managing the extensive international marketing and sponsorship portfolio; responsible for marketing acquisitions across various international properties (e.g. FIFA World Cup 2014 Qualification, International Friendly matches, Domestic League matches, UEFA Champions League, UEFA Europa League); Inventory Management; coordination of sales process between international subsidiaries of SPORTFIVE; Account Management; Client servicing; implementation of structured global sponsorship sales model

  • 1 year and 7 months, Jan 2011 - Jul 2012

    Portfolio Manager International Marketing & Sales

    SPORTFIVE International S.A.

  • 1 year and 8 months, Jun 2009 - Jan 2011

    International Marketing & Sales/Portfolio-Management

    SPORTFIVE GmbH & Co. KG

  • 1 year and 1 month, Apr 2009 - Apr 2010

    Freelancer adidas AG

    adidas AG/cip group

    Event implementation, PoS activities/sales support, adidas Originals promotion campaigns, connection between brand and consumer

  • 7 months, Oct 2008 - Apr 2009

    Intern Trademarketing/Retailmarketing

    adidas AG/cip group

    Coordination of approx. 60 adidas "Brand Coaches" in the northern and eastern territory of Germany, planning and implementation of PoS activities for the adidas key accounts (e.g. Karstadt, SportScheck etc.), coordination and implementation of projects within the campaign "Celebrate Originality" etc.

  • 3 months, Sep 2007 - Nov 2007

    Intern UQ Sport Marketing Department

    University of Queensland, UQ Sport

    Preparation and implementation of a customer service survey; face to face surveying of approximately 500 UQ Sport customers; collection and collation of data and analyses as well as presentation of results

  • 4 years and 2 months, Jan 2003 - Feb 2007

    1. Bundesliga (Judo)

    SC Berlin

Ausbildung von Knut Hofmann

  • 11 months, Feb 2007 - Dec 2007

    Human Movement Studies/Business Studies

    University of Queensland, Brisbane (Australien)

    Sports Management and Marketing

  • 6 years, Oct 2004 - Sep 2010

    Sportmanagement/Sportökonomie

    Universität Potsdam

    Management/Marketing; Thesis: Approaches and strategies of value creation in sports agencies.

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • French

    B1-B2 (Gute Kenntnisse)

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