Ko-Chen (Jane) Shan

* As the youngest category manager of the division but manage the largest category * Worked with multi-functional teams in new product development * Designed pricing, marketing strategies, promotional programs and sales support * Analyzed sales, market research and forecast * Attended int’l and domestic shows and conducted sales & vendor meetings

* Helped developing a new line of pet care products: researched the pet market, designed consumer study, brainstormed positioning strategy and brand/packaging design * Researched for leading companies in the consumer goods, food and automobile industries

* Created marketing plan for a new brand/line of personal care products for athletes * Conducted partner/ distribution channel research and evaluation in sporting goods retail and nutritional supplements industries

* Created strategies of pricing model and multi-channel promotion/sales for international marketing * Led team of five people to conduct website research and software-testing for M-News for pharmaceutics * Analyzed pharmaceutical industry and targeted potential customers in four categories: pharmaceutical companies, clinical research organizations, healthcare companies and drug sales channels