Kristina Matic

Project-based collaboration with companies/individuals related to positioning, strengthening go-to-market efforts, and accelerating revenue growth through a strategic and collaborative approach.

Led marketing strategy for restaurant ordering solutions, with an emphasis on product marketing, GTM, content, and demand generation. Executed cross-sell and co-sell initiatives, repositioning, and rebranding campaigns. Implemented marketing initiatives to acquire first enterprise & SMB customers in the US. Managed integrated B2B campaigns, increasing brand awareness and demand. Supervised the transition from HubSpot to Salesforce and Pardot for MENU

Spearheaded international lead generation, growing market share across key regions (EMEA, LATAM). Built and managed a high-performing marketing team, overseeing all digital initiatives Planned and executed M&A communications (internal, external).

Owned product marketing strategy, messaging, and positioning. Launched a new corporate website, LinkedIn presence, HubSpot. Initiated, created and distributed the first monthly, multi-language newsletter for product adoption, customer success and prospect nurturing

Developed digital marketing campaigns supporting international growth. Managed corporate website projects and industry conference presentations. Developed and implemented a comprehensive content/digital/social media strategy for digital banking portfolio Implemented inbound marketing, content strategies, and digital branding. Launched a blog series on digital banking, regular case studies and newsletter Coordinated corporate communications through website, social media, email marketing