Philip E. van den Berg

Smart home automation, IoT, SaaS Marketing Strategy, Plan & Execution with focus on Online & Social Media - Demand Generation: Acquisition Marketing & Community Marketing - Public Relations including Press and Investors - Redesign of Customer Journey including websites and onboarding

Organization set up; Marketing Plan, Program & Operations: Communication, Campaigns, Events, Reporting Accomplishments: - Built new organization incl. legal entity, roles, processes, CRM, finance, operations and IT infrastructure - Delivered segmented Marketing Program incl. branding, offline/online communication, social media, events - Quadrupled website visitors & donations, tripled event visitors

Marketing Strategy, Plan & Operations: Communication, Campaigns, Events; Go-to-Market; Sales Training Accomplishments: - Established Marketing Strategy, Plan & Operations, Press Program, Partner Model & Sales Training - Revised Positioning from product focus to solution focus with persona segmented business benefits - Generated new leads through events, emailing and press activities and established pipeline reporting

Program Management; Global account sizing process; Tactical & strategic intelligence Accomplishments:  Leveraged regional account sizing practice globally with full adoption of leadership & global sales force  Set up & ran 24/48 reporting desk for account sizing, share of wallet, market sizing, market share  Led global data platform transition project incl. user interface & self service tool; drove roll out  Provided actionable insights to C-level & BU's as basis for sales readiness & M&A decisions

Program Management; Regional account sizing process and data standard; Tactical intelligence delivery Accomplishments:  Built new regional program, interface, data-infrastructure, stakeholder interface & data standard  Improved data quality by introducing 360 view and competitive intelligence  Provided actionable insights to BU leadership as basis for sales readiness and sales management

Go-to-market design; Sales planning; Customer Intelligence; Sales Productivity & Pipeline Reporting Accomplishments:  Designed new Go-to-Market model with hunter/farmer split after analysis of existing models and markets  Designed & implemented customer sizing methodology with external agency  Achieved sales productivity & performance turnaround from underachieve to overachieve

Sales planning (quota setting, compensation); Account planning; Sales Productivity & Pipeline Reporting Accomplishments:  Set up and run sales forecast & pipeline reporting process  Implemented new account planning methodology and improved account plan quality  Contributed to meeting or overachieving sales sub region revenue and margin goals

Marketing planning and execution with countries and region teams; joint marketing with Alliances and ISV’s Accomplishments:  Set up integrated marketing planning process incl. performance metrics and funding of alliances and ISV's  Created a growing pipeline of measurable leads which lead to a large budget increase  Contributed to achieving market share & revenue and to overachieving profit goals