Kurt Buchleitner

Freelance Consulting – Data & Analytics/ Big Data / BI / Data Science / AI / ML / Cloud / XaaS

Heading the data and insights tribes across all analytic layers, orchestrating system architects, data engineers, data analysts, business analysts and data scientists to collect, store, harvest and monetize data and insights for millions of users in one of Europe’s most successful hyper-growth Fintech startups.

Business leader, digitisation, analytics, marketing and CRM expert with a wealth of experience in leading dynamic global teams. Ramping and scaling of European digital business. Maximizing digital marketing ROI while balancing business management and innovative digital product development. Award winning FinTech products of a world leading brand. Monetization of data. UX focus outside, data focus inside the organization.

Defining and implementing Data and Analytics Strategy to build a new customer-centric bank utilizing Data Science as a core driver in the digitization of the value chain. • Applying new Data Science techniques, algorithms and systems including Data Analytics, Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) • Project Management with a wide range of internal and external stakeholders • Develop UX and UI with a cutting-edge app and website, partnering with intl. Startup companies

After the successful scaling of the digital business across Europe, re-integrate e-commerce and digital services with retail business, transforming the organisation towards the new omni-channel market realities with deep focus on analytics driving efficiencies. Leading regional growth initiatives with advanced analytics and data science techniques in a big data ecosystem.

Deputy and chief of staff to the GM and VP Marketing Europe, indirect budget responsibility with about 40 employees for a €100m revenue market with more than 5 million customers. Orchestrating digital product development, performance marketing, customer centric, omni-channel CRM integration and digital operations with deep focus on data and analytics.

Led Marketing Resource Management (MRM), budgeting and planning, tools and analytic support for the entire region for 18 offices and 100 marketers. Defined standards, processes, and tools, region specific go-to-market strategies, and managed top-down and bottom-up planning process acting as a bridge between corporate functions and regional offices. Cutting-edge analytics for growth driver analysis, channel and creative attribution and media audits.

Analytical support of the Regional Marketing VP and a yearly global spend of >$100m, reporting into the corporate headquarters to introduce customer KPIs to transform the company from transaction focus to a customer centric approach. Lead the implementation of analytic infrastructure and integration with business, marketing and CRM teams to ensure the efficiency and effectiveness measurements included customer profitability. Measurement and development of the B2B global service excellence program.

Leading a BI center of excellence after successful transformation from data warehousing to business intelligence, applying analytic insights across business units. Program management of a multi-million CRM integration project with EAI, B2B and B2C CRM, CSC, sales force and product development. Group reporting, high ROI projects like Revenue Assurance, Fraud Analysis, Churn Prevention, CLV management, show casing at several conferences as vendors reference customer.

Cutting TCO of analytic infrastructure in half with a systems migration. EAI integration in a multi-tier architecture to enable analytical CRM. Pioneering Unix high availability clusters, Oracle Parallel Server, switched SAN architecture as well as new web deployed BI platforms to develop the groups BI and DWH center of excellence.

Data Science - Concepts & Application Domains - Big Data, AI, ML, DL - R, Python, Hadoop, Spark - Data Science in Practice

ROI of CRM

Finance

Applied informatics in Business