Kutay Dortkardes

In charge of affiliate and meta search engine marketing

Managing online advertising campaigns. Optimizing campaigns of CPC, CPA & CPL. Tracking performances of campaigns by using Omniture. Managing advertising relationships among affiliate networks, ad networks, media portals or direct websites. Managing Media Planning/Buying Established in-house affiliate network for Trendyol.com & Modagram.com. Managing relationships with publishers for in-house affiliate system. Managing mobile application promotions.

Managing advertiser accounts in terms of performance marketing. Beside CPA and CPL campaigns, managing CPC campaings through adnetworks in Turkey and across Europe. Managing the accounts of the advertisers which are the leading companies in retail and service areas including Groupon, Bonnyfood, Istanbul.net, Peakgames etc.

In charge of affiliate marketing of Otel.com & DHR.com. In contact with 4 different affiliate networks including Commission Junction and Linkshare. Besides affiliate network, dealing with other sale channels like price comparison sites in terms of CPA and CPC. Managing their performances via Omniture and in-house reporting tools.