Lakhr Kamal

Acquisition: -Design and deployment of media plans to maximize customer acquisition. -Implemented efficient strategies to attract, qualify and onboard new drivers -Campaign optimization and integration of deep linking and tag management. -A/B tests for campaign effectiveness in collaboration with the design team. Retention: -Development of automated sequences based on user lifecycle. -Management of incentive actions for passengers, segmented by lifecycle and RFM criteria, to enhance customer loyalty.

- Media planning on various channels such as Meta, Google, LinkedIn, TikTok, and DV360, with consultation, setup, and optimization. - Management of Google Tag Manager for precise tracking of key conversion points. - Launching and optimizing client campaigns to exceed established objectives. - Creation of customized dashboards for clients, enabling swift strategic adjustments. - Continuous consultation with clients to align campaigns’ goal with business operations.