Lamberto Martinello

I am part of the newly formed Digital Communication unit, which had the goal to explore all the new digital media in order to promote the Group’s brand aiming at implementing a Group editorial platform and exploiting social media. I am in charge of: • Managing and coordinating the diffusion of the newly designed platform throughout all the operating companies; • Managing directly the communication activities on the active social media channels, while supervising the activities of the operating companies;

• In coordination with the Press Office, I was in charge of planning the corporate media buying on magazines and trade press, selecting those that would guarantee a higher visibility to the company, creating advertisement campaigns; • I was involved in the exhibition and events activities: my role was to organizing the company attendance including collecting inputs from business development to sales, from engineering to strategy, merging them together and produce a communication campaign.

Strategy; Performance Measurement; Marketing analysis, research and metrics; Corporate Finance; Innovation Management; Organizational Design; Marketing Management

CSR, Sustainability, Corporate Management

Political Sciences; International Affairs; Economics; Economics of Globalization