Lara Dilly

• conception of the marketing strategy for the distribution channel • preparation, implementation and evaluation of an international survey in the Siemens regions • analysis of distributors' social media activities and demonstration of learnings for the strategic orientation of future social media campaigns • development and presentation of campaign ideas for the distribution channel • international roll-out of a marketing platform for distributors and partners

• evaluation of quantitative studies and qualitative focus groups • participation in focus groups • elaboration of customer insights and suggestions for the further • development of product concepts • elaboration of customer insights and customer needs in early stages of product conception • elaboration of insights on the brand perception of consumers towards competitor brands • preparation and pretests of quantitative studies • customers: Ferrero, Jim Beam & Melitta

BU Kinder Seasonals Development of new Product Concepts, Market Research and Reporting Packaging Promotion Reporting and Tracking of Sales Data

Worked in the core team of the strategic initiative: She‘s Mercedes, a group-wide strategic marketing initiative for brand orientation towards the female target group. • strategic analysis of potentially relevant brand ambassadors for She‘s Mercedes • development of activation strategies and relevant content for the digital channels in close collaboration with the social media team • conception of She‘s Mercedes brand events with brand ambassadors such as Roger Federer or in cooperation with Hugo Boss

Student Assistant for the head of programme Business Administration, Marketing Communication & Advertising Prof. Dr. Brigitte Gaiser • responsible for academic literature research for future publications • participation in the course organization • organization of creative workshops with agencies • assistance in organizing the awarding of certificates to graduates of the program

Werbeliebe is an agency for marketing communication and consulting founded and managed by students of the University of Pforzheim • Worked as Head of the text department for the client FreshSub, a premium sandwich franchise • Management and coordination of the team of the text department • Responsible for all textual content required by the customer • Preparation and creation of all textual content, such as radio spots, OOH campaigns, flyers, banners, in-store material

Schwerpunkt Management