Lara Dilly

studio sisi is a ceramic studio based in NBG. The word SISI (Korean) refers to something small, ordinary, or seemingly insignificant. We believe that it is often these quiet, easily overlooked things that shape our everyday lives. When we choose to notice and appreciate them, they can fill ordinary moments with meaning and turn simple rituals into something special. That is why we create ceramics designed to bring more intention to your daily routines—whether it's your morning coffee or dinner with friends.

- Weiterbildung: AI Marketing & Prozessautomatisierung (No- Code & Low-Code) - Gründung: Aufbau einer eigenen Ceramics Brand (Konzept, Produktdesign, Markenaufbau, D2C-Vertrieb www.studio- sisi.com - Reisen & kreative Projekte

dilly / interiors is a independent interior design studio based in Nuremberg.

Advanced Training • No-Code & Low-Code Automation • Programming Fundamentals including Workflow Automation & Process Design, Databases & Data Management • AI-Powered Automation

Responsible for two verticals • Lead go-to-market strategy and execution • Develop segment insights through market research: personas, opportunity maps, product needs, competitor analysis and customer journeys • Identify trends with the insights team • Track segment sales and growth opportunities • Inform product development and portfolio priorities • Evaluate channels, distribution and service models against buyer needs • Develop digital, social and dealer marketing materials to drive revenue and leads

Team Lead: 3 employees •Development of Brand Strategy • Development & execution of Marketing Plan for the brands HAY by Einrichter & EINRICHTER aligned with the overall European HAY Marketing calendar (Focus Consumer & Professional) • Marketing budget planning + tracking • Development + implementation of cross-media campaigns and sales promotion measures • Social Media Management • Press / References & Success Stories • Brand Co-Operations • Strategic Development of new digital sales channels

• overall brand strategy • conception of cross-media strategies • implementation and execution of measures and planning and coordination of communication tools • Development and implementation of marketing campaigns • social Media management • influencer management • Co-organization and communication support for events • Analysis and reporting of the activities carried out and continuous optimization of results

• conception of the marketing strategy for the distribution channel • preparation, implementation and evaluation of an international survey in the Siemens regions • analysis of distributors' social media activities and demonstration of learnings for the strategic orientation of future social media campaigns • development and presentation of campaign ideas for the distribution channel • international roll-out of a marketing platform for distributors and partners

• evaluation of quantitative studies and qualitative focus groups • participation in focus groups • elaboration of customer insights and suggestions for the further • development of product concepts • elaboration of customer insights and customer needs in early stages of product conception • elaboration of insights on the brand perception of consumers towards competitor brands • preparation and pretests of quantitative studies • customers: Ferrero, Jim Beam & Melitta

BU Kinder Seasonals Development of new Product Concepts, Market Research and Reporting Packaging Promotion Reporting and Tracking of Sales Data

Worked in the core team of the strategic initiative: She‘s Mercedes, a group-wide strategic marketing initiative for brand orientation towards the female target group. • strategic analysis of potentially relevant brand ambassadors for She‘s Mercedes • development of activation strategies and relevant content for the digital channels in close collaboration with the social media team • conception of She‘s Mercedes brand events with brand ambassadors such as Roger Federer or in cooperation with Hugo Boss

Student Assistant for the head of programme Business Administration, Marketing Communication & Advertising Prof. Dr. Brigitte Gaiser • responsible for academic literature research for future publications • participation in the course organization • organization of creative workshops with agencies • assistance in organizing the awarding of certificates to graduates of the program

Werbeliebe is an agency for marketing communication and consulting founded and managed by students of the University of Pforzheim • Worked as Head of the text department for the client FreshSub, a premium sandwich franchise • Management and coordination of the team of the text department • Responsible for all textual content required by the customer • Preparation and creation of all textual content, such as radio spots, OOH campaigns, flyers, banners, in-store material

Schwerpunkt Management