Lara Menzel

BCG Digital Ventures is an Innovation, Product Development, and Commercialization Firm. We offer a new value proposition to the Boards and senior executives of our clients, going beyond providing strategic advice around digital opportunities, to forming strategic partnerships to help them rapidly launch and grow transformational digital products, platforms, and businesses.

We're working on innovative solutions that enhance exhibitors' and visitors' experience at trade shows, conferences, and events. It is our goal to make every trade fair a successful market place for exhibitors and visitors while at the same time creating an engaging, and personalized event experience for all attendees.

Developed Business Case for three consumer mobile applications including target market analysis, market sizing, and go-to-market strategy; Conducted User Research to explore and define user needs; Worked at the intersection between Interaction Design and Product Management to enable fluent communication and transformation of business requirements into Design; Applied Design Thinking methodologies at different stages in the development process

Analyse von Plan- und Verkaufszahlen, Marktdaten und Mitbewerbern, Aufbereitung von Kollektionsdaten für interne und externe Nutzung, Pflege interner Produktdatenbanken, Trainings in Account Marketing, Sportmarketing, Entwicklung, Costing, Planning Footwear

Unterstützung der Engineering Academy im Bereich Training und Personalentwicklung, Erstellung eines Learning Plans für die gesamte Engineering Population, Training Monitoring, Kompetenzanalyse, Budget reporting