Lara Schrömges

Finally took some time off to fulfil my lifetime dream of a trip around the world and properly think about my professional reorientation. It enabled me to hike a lot of beautiful mountains, catch some nice waves, learn many new yoga skills, explore unknown cultures, read tones of books, chase the most breathtaking sunrises and spend plenty of extra time with my favourite people.

• Part of the SELECTED Executive Management Team with full budget and P&L responsibility for SELECTED FEMME. • Leading the SELECTED FEMME sales team in the HQ and in the 14 countries in a matrix organisation. • Development of existing and acquisition of new markets. • Close cooperation with Design and Buying to secure the right product strategy for every market. • Creating a 3 year growth plan and outperforming the ambitious double digit targets for the first year.

• Leading and developing German CKJ sales team. • Interface between the 13 countries of PVH West Region and HQ for all sales and product relevant topics. • Planing and responsibility for Net Sales budgets, NOS assortments etc. with 3 consecutive years of double digit growth. • Securing the right collection content for all channels and countries through close collaboration with HQ.

• Growing the top accounts in Germany through collaborative budget, floor and assortment planning based on respectively relevant KPIs. • Close cooperation with the merchandising team in HQ to ensure successful assortments for every customer. • Link between all TJ teams in the PVH West region and sales management/HQ.

• Full responsibility for all Key Account and E-commerce customers. • Development and execution of budget plans, sales strategies and sales controlling.

• Developing existing customers and new customer acquisition in North and West Germany for the women collections.

• On-the-job education within the scope of the dual study at LDT Nagold with focus on sales and distribution.

Industrie, DOB