Larisa Strunz

- Maximizing and optimizing key metrics that influence business performance - Providing strategic leadership for digital marketing efforts - Leading experimentation on performance marketing channels to increase conversions and revenue - Consulting early-stage startups: from prototype to product-market fit

- Developing and implementing the organic social media strategy to boost brand visibility and engagement. - Creating original content (visual and written) that aligns with our brand voice and mission. - Managing daily operations of social platforms (Instagram, LinkedIn, Facebook) for consistency. - Monitoring trends and audience behavior to optimize content performance. - Fostering community engagement by responding to comments and building conversations reflecting our sustainability commitment.

• Conceptualization and execution of multi-channel campaigns • Creation, maintenance, and conduction of analytic reports across multiple platforms • Development of graphics and layouts for promotional materials, websites and marketing collaterals • Maintenance of diverse websites and social media platforms • Organization and participation of PR meetings • Set and administration of annual marketing budget

The curriculum of the MBA in Digital Marketing & Data Management focuses on practical digital communication and its implications. The program fosters a deep understanding of digital transformation and comprehensive data management, highlighting the role of marketing in this process of change.