Paula Manole

Angestellt, Growth Marketing Manager, DCMN GmbH
Berlin, Germany

Fähigkeiten und Kenntnisse

Brand Marketing
Strategic Marketing
Product Marketing
Travel
Marketing Communications
Business strategy
Mass communication
Technology
Microsoft Office
Project management
Advertising
Media planning
Marketing Planning
Advertising planning
Reliability
Responsible
Motivation
Interpersonal skills
willingness to learn

Werdegang

Berufserfahrung von Paula Manole

  • Current 2 years and 8 months, since Oct 2023

    Growth Marketing Manager

    DCMN GmbH

    - Strategise and execute data-driven marketing and media growth initiatives across various marketing channels (digital and offline), countries and with multimillion budgets. - Optimise media strategies on regular basis, across both branding and performance KPIs. - Conduct in-depth market research to gain valuable insights into target audiences and industry trends, informing 360° multi-market marketing strategies; tools include: GlobalWebIndex, Nielsen, SimilarWeb and more.

  • 1 year and 7 months, Mar 2022 - Sep 2023

    Senior Offline Marketing Manager

    DCMN GmbH

    DCMN helps digital brands to grow their business on a global scale with data-driven and creative marketing solutions. - Media Planning and Buying for assigned digital clients (E-commerce, Fintech, Gaming, SaaS) - Campaign management (from spot delivery to post campaign reporting) - Optimization of on-going campaigns to maximize the client´s KPIs - Advising clients on how to scale up their offline activity - Preparation and presentation of offline strategies for proposals requests (Pitching)

  • 3 years and 2 months, Jan 2019 - Feb 2022

    Offline Marketing Manager

    DCMN GmbH

    DCMN helps digital brands to grow their business on a global scale with data-driven and creative marketing solutions. - Media Planning and Buying for assigned digital clients (E-commerce, Fintech, Gaming, SaaS) - Campaign management (from spot delivery to post campaign reporting) - Optimization of on-going campaigns to maximize the client´s KPIs - Advising clients on how to scale up their offline activity - Preparation and presentation of offline strategies for proposals requests (Pitching)

  • 1 year and 11 months, Jan 2017 - Nov 2018

    Country Manager

    trivago

    A catalyst between all stakeholders, using market and marketing knowledge to identify opportunities and drive business growth. Accountable for two markets P/L.

  • 5 months, Aug 2016 - Dec 2016

    Junior Country Manager

    trivago

    Expand marketing activity and increase local customer value proposition to drive business growth.

  • 5 months, Mar 2016 - Jul 2016

    Localization Intern

    trivago

    Localize on-site content of trivago Romania through SEO projects, Content Gap Fixing and Product Development.

Ausbildung von Paula Manole

  • 2 years and 9 months, Oct 2010 - Jun 2013

    Communication Sciences

    Alexandru Ioan Cuza University, Iaşi

    Advertising, Marketing, Communication Science, and Public Relations

Sprachen

  • Romanian

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

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