Lars Anthonisen
Angestellt, Global Client Lead, Google
Singapore, Singapur
Werdegang
Berufserfahrung von Lars Anthonisen
Bis heute 8 Jahre und 6 Monate, seit Jan. 2016
Global Client Lead
Google
1 Jahr und 9 Monate, Apr. 2014 - Dez. 2015
Regional Business Lead (APAC/SEA)
Google
Partnering with major advertisers and agencies across Southeast Asia & Asia Pacific to develop digital solutions that build brands and grow businesses.
As Regional Digital Strategy Director in Mediacom's Digital P&G team I lead strategic digital planning for P&G regional accounts.Main responsibilities include: - Identifying key areas of engagement and P&Gs approach to maximizing the global Joint Business Plans that P&G have signed with key media owners in the digital space. - Working with MediaCom P&G teams in each of the markets to bring to life the regional agreements and points of engagement - Strategic thought leadership in the area of digita
Responsible for managing Adform’s marketing team and a key person in realizing Adform’s aggressive growth goals Key Marketing responsibilities include: • Market and competitor analysis • Producing marketing-, PR and sales materials • Coordinating with PR and creative agencies • Executing marketing campaigns • Attending and representing Adform at events and fairs • Playing a key role in maintaining and strengthening the relationship to key clients.
3 Jahre und 1 Monat, März 2007 - März 2010
Interactive Manager
Initiative Universal Media
Project manager and international planner for Internet, mobile and other interactive media. Planning, negotiation, buying and evaluation etc. for local and world-wide digital advertising campaigns. Ad serving & tracking expert. Promoted to from Planner to Manager in 2008 - responsible for leading a team of planners, junior planners, traffickers and trainees + budgetting, business strategy etc.
Ausbildung von Lars Anthonisen
Copenhagen Business School
Sprachen
Englisch
Fließend
Deutsch
Gut
Dänisch
Muttersprache
Schwedisch
Grundlagen
Norwegisch
Grundlagen