Lars Hallbauer

Coaching von Führungskräften in ihrer beruflichen und Führungsentwicklung

• Drive the seasonal assortment planning process and ensure assortment plan aligns with financial KPIs • Develop, lead and execute the go to market process in collaboration with sales, trade marketing and accounts • Curate a premium & consistent consumer experience

Mentor for future business leaders at adidas

• group of 30+ leaders from across all functions • work closely with SLT (Senior Leadership Team) to help us create a winning culture • empowered to make decisions that deliver results, and to communicate updates on strategy and performance

• Provide leadership within BU, identify & develop high potentials • Develop a complete 3-5 years plan for strategic direction • Manage BU P&L and all marketing related inputs • Effectively manage cross functional and cross border relationships

• Foot Locker EU, JD, sneakersnstuff, offspring/office • Enforce holistic brand message with SMU being the tool to focus on strategic key accounts and deliver a USP on the adidas originals key concepts • Lead and develop a team

• Foot Locker EU, JD, snipes, aw-lab, courir, runners point, size?, offspring/office, schuh • Initiates, leads & takes responsibility for the SMU product development process & Cross-functional alignment of Design, Development, Sales • Implement market knowledge to create consumer relevant products in alignment with brand strategy • Develop cooperative relationships with buyers of adidas’ key accounts

Seeing part of the world on a 13 month trip: South Afirca, Dubai, India, Vietnam, Cambodia, Thailand, Malysia, Indonesia, Australia, New Zealand, Tahiti, Easter Islands, Chile, Peru, Bolivia, Argentina, Uruguay, Brazil

• Full responsibility of the moto lifestyle, Ducati merchandise and performance boots range, starting from briefing until sales launch • Lead product development in cooperation with design and development and cooperation partner Ducati • Achieved substantial growth of range and implemented it as new growth driving platform

• Responsibility of the Red Bull Racing/Scuderia Toro Rosso Merchandise Range • Successful launch of new merchandise range with cooperation partner Red Bull

• Link between Central Europe product management, national sales and national marketing • Accomplished optimization of sample process and achievement of reduction in costs • Successful launch of retail panel, sales analysis of selected customers • Supervision and handling of virtual integration of the Be-Ne-Lux sample warehouse

• Project: analysis of the kids footwear market • Support to finalize the range • Organization and participation of the bread & butter (fashion exhibition)

Marketing, international business

Business Administration, European Studies, languages