Lars Mardfeldt

Development of future business areas via partnering concepts and management of business relationships with third-party platforms such as TelCos/CableCos, end device/ecosystem providers, as well as other regional or global providers in the OTT/social media environment to drive optimum distribution of the digital portfolio of swiss public broadcasting.

Responsible for subscription growth for Zattoo DTC in Germany, Austria and Switzerland through Resell, Hardware and Retail collaborations. Offering Zattoo as a wholesale TV solution for i.e. ISPs, Mobile Providers, Public Utilities or Platforms.

Coordination of various Zattoo teams, including setting up product and end customer processes, contractual basis with relevant partners, clarification of legal basis, as well as implementation of the marketing launch plan. After launch, further ongoing management and analysis of KPIs, including ongoing market development and management of the main marketing-partner.

Responsible for concept, creation and implementation of resell / wholesale, branding, embed and hardware partnerships for Germany and Switzerland. Contract negotiation from acquisition to closure, building up partnerships and key account management.

Building up the partner- and brandmanagement sector including development of market strategies and taking measures including budget controlling. Acquisition and leading of agencies, development and implementation of PR- strategies and marketing cooperations. Responsible for SEO, SEM, Social Media and CRM.

Leading the label “RockElite Records” including acquisition of bands / distribution labels, promotions and booking. Organisation of rock-concert series “RockElite Hamburg” including national and international band acquisition, contract negotiations with locations and sponsor / media partner cooperations.

Front- and backend concept. Responsible for successful launch of web and smart TV clients. Acquisition and leading of technical service partners, development of program structure and content design.

Management of national and international distribution labels including marketing and reporting matters. Acquisition of new labels for digital distribution including contract negotiation. Planning, concept and implementation of digital releases, sales promotions and cooperations with B2C services.

Management of distribution labels and acquisition of new labels including contract negotiation. Sales marketing activities and cooperations with B2C services (download and mobile shops), planning and coordination of offline marketing activities, TV spot campaigns.

Disposition, production assistance, clip handling. Playlist programming.

TV production. "Einsatz in 4 Wänden", "Schmeckt nicht gibts nicht"

Assistance for acquisition of TV appearances for artists.