Lars Nordmann

Personal and professional development of an interdisciplinary team of 10+ employees (part of the Enpulse leadership team) Responsible for resource, time and budget planning of all venture building activities while ensuring compliance with strategic guidelines Further development of the venture building kit and methodological competence as well as evaluation of financial plans and market entry strategies Selection of potential co-founders and preparation of spin-offs together with the invest team

Spearheaded the Venture Building team, comprising over 15 members, with focus on organizational setup, individual people development based on role requirements, identification of recruiting needs as well as ensuring the quality and efficiency of project processes and outcomes Successfully navigated the legal structuring and definition of a new Venture Unit within a major corporation in the electronics industry

Successfully validated and developed 3 innovative business models while acquiring 2 key customers in the machinery manufacturing industry within just 3 months Led the transformation of a hardware-based business into a direct-to-consumer eCommerce model in a remarkable 6-month timeframe Acted as Interim Co-Founder and Business Owner of a venture within the construction industry, overseeing product development, recruiting the initial 5 team members and acquiring the first 500 customers

Identified, validated and executed a new digital product opportunity for SMEs with revenue potential of €300 million in the financial management sector

Focus of projects included: - Multi-channel marketing planning and analysis - Data & analytics capability assessment - Product management capability development

Focus of projects included: - Quantitative sales force performance assessment - Customer journey design - Cloud-based management platform development

• Creation of a customer journey concept and customer personae • Implementation of the very first marketing automation triggers at store2be (incl. technical setup and content creation) • Piloting paid social campaigns (incl. ad creation, performance monitoring and continuous reporting) and creation of an autonomously running SEA setup • Restructuring lead properties in the CRM to accurately analyze marketing performance

• Planning, implementation, monitoring and optimization of Google AdWords, social media and in-app display campaigns • Direct marketing activities (on-campus and event campaigns) • Potential analysis of Snapchat and WhatsApp campaigns

• Support in restructuring and financial recovery projects • Conduct of company, market and competitor analyses • Preparation of pitch presentations and management summaries

• Supervision of online marketing channels (social media and e-Mail) • Conduct of A/B tests to analyze user behavior • Initial training of SEO and SEA

• Preparation of marketing materials • Layout and text development • Supervision of external copywriters, agencies and printers

• Establishment of a fast-casual food chain in the USA • Development of an overall marketing strategy for the expansion phase • Communications and competitor analyses

• Strategic development of Facebook campaigns • Creation of brand and target group personae • Customer journey development

• Media buying (newspapers, television, radio and online) • Media planning • Communication consulting (classic and digital)

Master-Thesis: Is Time Worth the Money? The Impact of Duration Diversity on the Relationship between Alliance Portfolio Size and Firm Performance

Bachelor-Thesis: Matching von Sinus-Milieus und FinTech-Unternehmen - eine Zielgruppenanalyse anhand von FinTech- und Persona-Eigenschaften