Lars Smits

Unqover is a digital platform for personal career and lifestyle design, helping people to reach their professional goals. We believe that higher career satisfaction increases overall happiness, productivity, and results in burnout reduction. Unqover aims to create clarity in the complex world of self-development and supports people to become their optimal professional self.

Primalbase is a co-working space focusing on the Blockchain & Crypto community using digital tokens with establishments in Amsterdam, London, New York and Berlin. • Responsible for all local Operations and Facility Management and improving processes • Taking care of local Events Management and Community Management • Creating and maintaining valuable partnerships within the Berlin Blockchain scene • Hiring, onboarding and managing local and international staff

Working as a Project Manager, I was overseeing the digital execution of all Zalando’s international brand campaigns, managing a team of 4-10 front-end developers, working on 5-10 campaigns simultaneously. • Managing OKR’s, roadmap and workflow of high value marketing campaigns • I was the bridge between Marketing and Technology translating strategic briefings into online productions • Driving team spirit, optimizing processes, and managing standups and retrospectives

During an 18-month program I worked in six different departments: 1. Marketing Intelligence: Monitoring and reporting 2. Search Engine Marketing: Building, monitoring and optimizing campaigns 3. Brand Marketing: Ideation, planning, briefing and implementation of campaigns 4. Merchandising: Providing customers with a relevant assortment 5. Operations: Monitoring operational performance 6. Controlling: Forecasting, tracking and steering performance

LinkedIn is on the mission to create economic opportunity for every professional. Responsibilities: • Advising large enterprises on their social media recruitment and employer branding strategy • Identifying opportunities in the market by analyzing different industries and their hiring needs • Prospecting and qualifying leads at C- or Director level • Organizing trainings to improve the team’s skills and effectiveness