Laura Dimaiuta

Market Analysis for a digital photo printing sites , Implementation of our new Printing Photos Site , Homepage overhaul , letter creation for the design Localization of the Web Pages, PPC Campaign, SEO activity , newsletters , e-mailing , promotional Activities, Retail product launch , strategy definition , packaging and marketing and communication support creation.

Implementation of online “MyRenault.country” in Italy and France, Analyzing BU needs, Brief Web agency - Managed the deployment of the Website, Website Testing and management, Due to Renault ‘s willingness to homogenize Renault’s Loyalty Program in all subsidiaries, I worked on the rebuild of the new loyalty program

Follow up of several aspects for the organization of 2 important fashion shows: - press releases edition - defining of the VIP list, sending out invitations & organizing the arrival of the designer fashion teams as well as following model castings - finding locations for the fashion shows and playing a PR role to present the show to different institutions (city hall, Leisure Dept…) Evaluating potential sponsorship and partner opportunities Follow up of the show (last minute problem resolving…)