Laura Gattermeyer

Marketing communications and public relations for INNOCAD architecture and transdisciplinary design studio 13&9. Social media content marketing, newsletter marketing, website support, and press relations.

Social media account manager and content creator for the brand Granny’s Apfelsaft. Responsible for content marketing, reporting, social media ads, and customer care.

Internship in social media and online communications agency. Content marketing including creation of editorial plans, copywriting, as well as conception and creation of visuals. Reporting of performance metrics, placement of social media ads, newsletter marketing and website support. Responsible for community management and customer care.

Internship in the department of marketing. Responsible for project and event coordination, social media and customer communication. Organisation of competitions, research and design of promotion articles, tracking of advertising media.

Internship in online marketing and communications with focus on search engine optimization and advertising. Responsible for keyword research and analysis of customer journeys. Virtualization of internal processes and creation of reports via Google Analytics.

Public relations at various events.

Exchange semester in New York City during WU Master's program.

International Master degree program including customer-focused management, strategic and instrumental aspects of marketing, marketing research and planning techniques as well as marketing responsibilities in organizations and society. Industry projects in the fields of fair fashion industry and circular economy business models. 1st place student ranking 2020/21

International Master degree program with specialization in the fashion and lifestyle industry. Including the modules management, marketing process and research, digital marketing and PR, strategic marketing, as well as fashion and luxury management.

Semester abroad during Bachelor's program with focus on marketing courses.

International Bachelor degree program including the modules marketing, international business, business law, management, organisation, finance, and accounting. Bachelor's thesis about the development of brand love from a company's point of view.