Laura Gerlach

• Leader of project teams & directly in charge of project phases such as Start up, Scoping, Analysis, Design, Testing, Implementation and Closure in the HPI Finance team • Engagement of resources from impacted areas • Application of both Agile & Waterfall Methodologies • Communication of project status to the Steering Commitee & project team • Issue, Risk & Mitigation Planning to decrease the probability & impact of negative events on the project

• Key User in Program Management tool & train it to project team members • PM Backoffice • Key User in SAP Salesforecast for the NAFTA region (Volume & Price Planning) & train the Mexican & American ZF Sales team in this issue • Pricing Analysis • Generation & tracking of requests for quotations as well as cost study requests • Organization & management of internal industrial selling of shock absorbers • Coordination of master data in cooperation with the German headquarter

• Management of Marketing campaigns (Google Analytics, MailChimp, Google Adwords) • Public Relations and communications work such as Newsletters & Blog entries • Generation of offers & invoices • Brand representative on German Business Fairs • Identification of potential new customers • Development and maintenance of new customer relationships • Organization of sales support actions • Creation of reports and marketing materials • Maintenance of the existing CRM system (Salesforce)

Mathematical Economics, Communication Techniques, Online Marketing, Value Chain Management, Economics of Organization, Corporate Finance, Accounting, Leadership and Organizational Behavior, Strategic Marketing, Product Design, Pricing Strategies, Market Intelligence, Digital Marketing