Laura Gorhan

Master Thesis in Business Management / Innovation Management Topic: Agile collaboration

• Writing and editing posts for the LinkedIn PCL Page, in line with the PCL Marketing department calendar • Assist with planning and execution of various PR events • Create powerpoint presentations and reporting documents as needed • Track internal articles and media requests • Assist with planning and allocating press fleet; coordinating with the agency • Zycus and iRequest creations for events and budget content

- Coding of regional and local radio programs, monitoring compliance with the protection of minors and advertising - Assisting in organizing trade fairs and public appearances

- Generate strategic recommendations for action - Develop brand and communication strategies - Support the development of communication strategy concepts based on the brand positioning of Mercedes-Benz and implementation of the measures for controlling the brand image

- Identified strategic topics and developed brand and communication strategies - Sourced and prepared trends and market research results as well as conducted competitive analyzes to derive communication and brand strategies - Analyzed trends and market research results

- Independently developed and implemented a social media concept, produced screen casts and explanatory videos - Supported social media channels and drafted editorial articles - Increased knowledge of Google Adwords

Strategic Management, Innovation Management, digital media and Marketing, brand management

Public Relations, marketing, market research