Laura Henriquez Robiou

Contribute  in  the  planning  and development  of  the  Annual  Operating Plan. Work  with  internal  departments  to  develop  and  implement  marketing  activities. Manage  external  agencies.     Review  monthly  brand  performance.   Close  work  with  regional  brand  development  teams. Manage  projects  for  new  label  development  and  formula  changes.  Create  consumer  promotions  and  promotional  material  for  POS. Develop  the  monthly  competitors  pricing report.

Partner  with  Campaign  Manager  and  Categories  to  develop  strong  Brochure  plans   supporting  sales  targets  for  the  developing  markets  of  Morocco  and  Egypt. Develop  creative  briefs  for  the  creative  team  to  achieve  the  correct  seasonal  look  and   feel  of  the  monthly  Brochure. Execute  new  in  brochure  product  launches.     Review  and  Monitor  results  of  previous Brochures.  Carry  out  market  trends  reviews.  Develop  new  incentive  programs  for representatives.

Responsible  for  providing  support  in  developing  and  implementing  the  activation  plan   that  follows  the  objectives  of  brands  and  the  customer. Seek  understanding  of  account  specific  category  and  strategic  shopper  insights. Carry  out  POS activity in  conjunction  with  the   BM  Plan. Ensured  alignment  of customer  activation  themes  with  brand activation  during  launch. udget  Management,  supporting  KAMM  in  managing  total  trade  investments.