Laura Sinnhuber

Entwicklung einer Brand Experience zur DetoxDenim Kampagne • Konzeption und Umsetzung von 5 DetoxDenim Pop-Up Showrooms (DE & NL) • Eventplanung und Umsetzung von Sample Sales • Entwicklung von Wholesale-Flächenkonzepten • Akquise und Pflege von Kooperationspartnern • Konzeption und Kreation von POS Material

Was able to design the SS18 Salesbook for Qnoop. This included image editing and graphic design.

My role: Responsibilities varied from sending out collection samples to contacting media for ad offers or helping with Clipping Reports. Daily Marketing activities included answering press e-mails, tracking blogger cooperations and overseeing sample requests. Besides that, I was working on long-term projects, such as in-depth Influencer Research and Award Management. Other responsibilities: - presentation design - Maintenance of Clipping database - PR/ Media planning with PR spokesperson

Company: YFU is a non-profit organization that offers individuals the possibility to work or study a year, semester or summer in a foreign country. My role: I was handling exchange student requests, creating flyers and newsletters for YFU South Africa. Furthermore, I was taking part in YFU training and I was leading a young group of exchange students at a mid-term orientation.

Consumption Matters: Consumer Culture and Identity; Sustainability: The materiality of Fashion; Professional Communication; Brand Management

brand strategy, concept development, visual merchandising, graphic design, marketing, copywriting, consumer research