Laure Micheloud
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Laure Micheloud
- Current 10 years, since Jun 2016
Managing director and Founder
Bang Bang agency
Consulting, project and design services Brand identity development Strategic digital marketing Strategic plateforms and creative development Personal branding Internal and corporate communication PR, influencer strategy CSR expertise, sustainable marketing support
- 4 years and 3 months, Oct 2011 - Dec 2015
Marketing and communication consulting as freelancer
Freelancer
Various mandates in brand and product development strategies - Watchonista : Revamping and repositioning of the online community plateform, communication strategy - Drink Holy : Business Plan, Market study, consumer and trends analysis for the launch of a wellness soft drink on the Swiss market - Batmaid : Media and marketing strategy for the launch of a housekeeping services online plateform
- 8 years and 4 months, Feb 2003 - May 2011
Marketing manager
British American Tobacco
- Public relations manager : (02.2009 - 05.2011) Dev of a PR/buzz strategy for the launch of a new cigarette. Org. of an outstanding event in Moscow with Press and partners - Promotion manager : (09.2005 - 01.2009) Resp of the strategy and nightlife activity of the brand. (sponsoring, events, mgt of a team of 50 hostesses and promoters, motivation, team building) - Junior Brand manager : (02.2003 - 08.2005) : Resp for product launches, national comm campaigns, Retail, ATL, digital, price promotions
Ausbildung von Laure Micheloud
- 5 months, Jan 2019 - May 2019
Digital Marketing
Google Certification
- 1 year and 10 months, Sep 2003 - Jun 2005
Marketing
SAWI
- 2 years and 10 months, Sep 1996 - Jun 1999
Ecole supérieure suisse de Tourisme
- 10 months, Sep 1995 - Jun 1996
Ecole Moderne de Commerce et Tourisme
- 1 year and 10 months, Sep 1993 - Jun 1995
Droit et psychologie
Université de Lausanne
- 4 years and 11 months, Sep 1988 - Jul 1993
langues modernes
Collège de la Planta, Sion (Valais)
littérature française, Allemand Anglais, Italien
Sprachen
French
C2 (Verhandlungssicher / Muttersprachlich)
English
C1 (Fließend)
German
B1-B2 (Gute Kenntnisse)
Italian
C1 (Fließend)
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