Lauren Longo

• Update, upload and edit content for a Stuttgart-based car manufacturer • Proofread and edit English texts and translations • Structure and implement content, including text and media, using XML files on PS5 • Implement content changes based on customer briefings • Create, update and test online forms for international markets • Execute Quality Assurance • Edit tasks within a ticketing system

• Created sponsored social media campaigns on Facebook, LinkedIn, Twitter, Instagram and YouTube • Optimized ad campaigns using relevant data for maximum ROI • Provided insights on reports to help customers understand the significance of KPIs and made detailed recommendations for future campaigns • Constantly developed new strategies to improve campaign performance • Communicated effectively with customers to produce the best outcomes

• Teach English grammar and vocabulary to adult, non-native speakers with clear, engaging, and level-appropriate lessons • Adapt lessons to specifically suit students' needs and goals and encourage students with positive feedback and correction

• Developed blog ideas and maintained an editorial calendar • Wrote and edited biweekly blogs on technology, business, digital marketing, and ecommerce • Managed freelance writers and edited their contributions • Maintained the company website and updated content • Wrote text for clients’ websites and blogs • Implemented and tracked online marketing campaigns • Created calls-to-actions, forms, landing pages, email campaigns, and workflows to convert visitors to customers