Lauren Wang

．Shaped the brand, HMM, and its products in both English and Chinese; boosted brand awareness locally and internationally across all channels ．Raised over NT$2.26m for a crowdfunding campaign with strategic communications ．Enhanced customer experience with proactive approach and effective solutions ．Established and maintained business partnerships from inbound and trade show leads

．Attracted over 600m video views and doubled sales in China for a leading ice cream cone brand with integrated marketing campaigns two years in a row ．Carried out a TVC filming and production featuring a big-name actor and 100 non-experienced actors with recruitment and audition campaigns from online to offline ．Increased brand awareness for clients like Tide and Ambi Pur with creative and strategic stories ．Managed client relationships and production for multiple FMCG brands in TW, HK, and CN

．Planned and vetted editorial content; created daily promotion Facebook posts and EDM titles ．Researched and analyzed promotion content performance, rival brands and market ．Acted as liaison between editorial team and stakeholders

．Edited and launched 100+ deal webpages ．Generated in-depth stories behind early business partners with phone interviews ．Worked closely with editorial team and sales representatives to achieve timely, accurate, and transparent presentation