Laurence Potapov
Werdegang
Berufserfahrung von Laurence Potapov
- Current 16 years and 8 months, since Oct 2009
Consumer Insight and Marketing Consultant
Laurence Potapov
- 3 years and 9 months, Jan 2006 - Sep 2009
Global Insight Manager - Infant Nutrition
Nestlé Nutrition
Worked for the global team based in Vevey - Switzerland. Identified key tools, insights and budget to impact the new globally driven business. Drove the roll out of the global infant nutrition segmentation.
- 2 years, Jan 2004 - Dec 2005
Marketing Manager for Babyfood
Nestlé Nutrition
Led the Innovation & Renovation plans in the Latin American and Asian clusters and progressed global Brand Communication Projects for the Nestlé Babyfood brand. Position located at global headquarter in Switzerland.
- 1 year and 2 months, Nov 2002 - Dec 2003
60/40 Team Manager
Nestlé
Supported the Global Product Testing Program at Nestlé. Cross category / global scope. Based in Switzerland.
- 7 years and 2 months, Sep 1995 - Oct 2002
European Market Research Manager
Nestlé Purina Petcare Europe
Led the European Market Research Team for the Petcare division of Nestlé, first in Paris, then in London further to the acquisition of another European player. Responsible for all the market research Program and Budget for Europe, including Eastern Europe.
- 2 years and 8 months, Jan 1993 - Aug 1995
Product Manager
Nestlé France
Led the Marketing Plan and P&L on Nestlé Babyfood ranges. Based in Paris.
- 2 years and 4 months, Sep 1990 - Dec 1992
Market Research Analyst
Nestlé France
Conducted all the research, qualitative and quantitative for brands in the Beverages / Retail and Foodservice division: Ricoré, Nesquik, Nescafé.
- 2 years and 4 months, May 1988 - Aug 1990
Research Executive
Sécodip
Business development for panel data with clients such as Heineken, Unilever - new clients prospection
Ausbildung von Laurence Potapov
- 1987 - 1988
Degree in Business Administration
Paris I - La Sorbonne
Marketing Research
- 1984 - 1987
Food Science
AgroParisTech
Sprachen
English
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
German
B1-B2 (Gute Kenntnisse)
Russian
A1-A2 (Grundkenntnisse)
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