Leena Poodipeddi

New Business Generation with a key focus on international markets (conferences & meetings) *Impacted bottom line of business by devising and executing multipronged strategies for: -First in-class IT cloud based consulting platform-PharmGPSTM -Top & medium pharma account consolidation, expansion and new account penetration * Competitive Intelligence & Market Analysis * Licensing Projects & Final Project Presentation

Responsible for gathering market intelligence, defining the business offerings, creating market collateral to ensure creating a large prospect funnel base  Interacting with the concerned functional heads for creating effective RFPs to ensure high % of RFP conversion into signed contract  Develop leads and prospects via lead generation tools- SalesForce & cold calling  Maintaining strong relationships with the customers in order to develop future business & cross selling opportunities.

 Business Development Database Management: potential partner landscape creation, selection and finalization for out-licensing of products  Interacted with internal and external personnel on projects that often require coordination and collaboration of associates and clients  Managed proposal development process and maintained time-lines for the proposal teams  Provided critical inputs for improving product and service strategies and launch & develop new products/service segments