Leif Escher

Mitglied der Geschäftsleitung

Globally lead, manage and coordinate all product portfolio and application relevant activities within and across lighting brands.

- Specifying current and future products by fostering innovation and conducting market research - Managing development teams and assuring time-to-market, premium quality, compliance with specification as well as standards and norms - Responsible for all aspects of product marketing including the positioning, pricing, distribution, establishment of marketing communication strategies - Responsible for the development of the Retail application strategy

- Development of market specific strategies and their implementation in appropriate business concepts with the aim of increasing the turnover and market shares in the Middle East (UAE, Qatar, Oman, Bahrain, Lebanon, Iran, Saudi Arabia, Kuwait). - Management of the regional partners to constantly deliver on the assigned sales and growth strategies of the organization. - Deputy head of subsidiary

Projektmanager Expansion Exklusivpartner (SieMatic ImagePartner)

Assistent der Verkaufsleitung

- Erstellung einer Diplomarbeit im Rahmen des Studiums an der FHM - Handlungsempfehlungen werden zur Zeit im Unternehmen angewendet.

Konzernbereich Preisplanung und Produktsteuerung

Praktikum im Personalwesen und Stipendium für das Studium an der Fachhochschule des Mittelstands

Marketing und Vertrieb