Lena Seydaack

Responsiblity for digital communication strategy, channel development and performance including: • Social Media strategy • Community Management • Data & Analytics • SEO, SEA and Display • Content Marketing • Influencer Marketing

End-to-end responsibility for customers from different industries: Medical Technology, Finance & Insurance, TV & Entertainment, FMCG • marketing strategy, campaign planning, KPI definition and budget allocation • Planing and project management of campaigns, pitches, projects (SEA, SEO, Affiliate, Display & Paid Social) • Single point of contact for the client on decision making level • upselling & contract management • Revision of the entire customer base in regards of profitability & customer success

Marketing Lead for five international cruiselines • Team Lead for 5 FTE‘s • Digitalization project lead incl. CRM, website and data analytics in order to automize marketing processes • Responsible for PR & corporate communications, brand strategy, corporate design • Strategical development and launch of an online travel magazine www.inter-connect.world • Project management, budget control of performance cam-paigns (Display/Programmatic, SEM, Paid Social Media, Direct Marketing, Print Advertising)

Marketing Lead, responsible for corporate communications, lead generation, growth strategy • Image strategy and repositioning after insolvency • Development of growth strategy and rebuilding of entire online marketing (corporate site, blog, social media) • Responsibility for press relations and corporate communica-tions • Responsible for performance campaigns (Google Ads, Xing, Linkedin, Facebook, Co-Marketing, Blogger Relations, Trade Fairs, Public Relations) • Award for best eCommerce Blog 2017

Team Lead SEM & Content Marketing: • Set up and development of the content marketing department • Building and leading a content team of 3 FTE´s • Strategy and revision of the company’s online presentation (corporate website, online magazine, social media) • Conception and relaunch of a SEO and mobile-friendly cor-porate website • Conception and management of performance campaigns (Google Ads, Youtube, Facebook) • Coordination of all external agencies