Lenka Istvanova

Angestellt, Digital Marketing Executive, Koozai
Southampton, Vereinigtes Königreich

Fähigkeiten und Kenntnisse

B2B & B2C Marketing
SMB marketing
Social Media Strategy Development & Execution
Email marketing & Lead generation
Website management & Landing pages creation
Content marketing
blogging
designing
producing and updating promotional materials

Werdegang

Berufserfahrung von Lenka Istvanova

  • Bis heute 12 Jahre und 9 Monate, seit Nov. 2012

    Digital Marketing Executive

    Koozai

  • 1 Jahr und 1 Monat, Nov. 2011 - Nov. 2012

    Marketing Assistant

    ITC

    I was responsible for developing the company’s voice across all aspects of online presence including web, social media, and email newsletters, as well as offline activities in order to deliver excellent communications and drive commercial return. Social Media I created ITC profile on Twitter, LinkedIn, Google+ which I managed on a daily basis in order to engage consumers with content, build ITC awareness as well as increase website traffic. Common activities include: • Creating & scheduling

  • 6 Monate, März 2011 - Aug. 2011

    Marketing Intern

    Southampton Solent University

    A fixed-term Marketing Internship where I was responsible for development and implementation of internal marketing strategy for FBSE Solent Enterprise Centre On-line Marketing Activities: Social Media & Website Management • facilitated the transition of the Centre's website from an old to the new format • responsible for Centre's website maintenance on a daily basis • created and managed the Centre's profile on LinkedIn and Twitter • created a template (using Quark Xpress) for Centre’s case studies

  • 1 Jahr und 5 Monate, Sep. 2003 - Jan. 2005

    Marketing & Sales Assistant

    SKI BIST

    My first Marketing experience where I learnt the basics of commercial marketing and developed appropriate marketing strategy for the family owned business.  I assisted with product negotiation and product choice with suppliers from Germany and Austria;  I was a Head of Accessories section (product choice, pricing and in-store promotion) and a Team leader responsible for distribution of promotional leaflets to potential customers

Ausbildung von Lenka Istvanova

  • 1 Jahr, Feb. 2012 - 2013

    CIM/CAM Diploma in Digital Marketing

    Cambridge Marketing College

    Digital Marketing Essentials Digital Marketing Planning Marketing & Consumer Behaviour

  • 1 Jahr und 3 Monate, Sep. 2009 - Nov. 2010

    International Business and Management

    Southampton Solent University

    Projects: Fundamentals of operations management in Nokia; The cost and benefits involved in Operations Management of Nokia; Critical analysis of Coca-Cola marketing strategy in developed and developing countries; Developing a new marketing plan for hybrid car in UK;

  • 2 Jahre und 10 Monate, Sep. 2006 - Juni 2009

    International Trade

    University of Economics, Prague

    Projects: Situational analysis of company’s external environment (Student Agency); An analysis of the World Trade Organization, its current issues and negotiations with Russia; The Taxation system of Slovak Republic; SWOT analysis of Student Agency

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Grundlagen

  • Tschechisch

    Muttersprache

  • Polnisch

    Gut

  • Slovak first language

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