Lenka Istvanova

I was responsible for developing the company’s voice across all aspects of online presence including web, social media, and email newsletters, as well as offline activities in order to deliver excellent communications and drive commercial return. Social Media I created ITC profile on Twitter, LinkedIn, Google+ which I managed on a daily basis in order to engage consumers with content, build ITC awareness as well as increase website traffic. Common activities include: • Creating & scheduling

A fixed-term Marketing Internship where I was responsible for development and implementation of internal marketing strategy for FBSE Solent Enterprise Centre On-line Marketing Activities: Social Media & Website Management • facilitated the transition of the Centre's website from an old to the new format • responsible for Centre's website maintenance on a daily basis • created and managed the Centre's profile on LinkedIn and Twitter • created a template (using Quark Xpress) for Centre’s case studies

My first Marketing experience where I learnt the basics of commercial marketing and developed appropriate marketing strategy for the family owned business.  I assisted with product negotiation and product choice with suppliers from Germany and Austria;  I was a Head of Accessories section (product choice, pricing and in-store promotion) and a Team leader responsible for distribution of promotional leaflets to potential customers

Digital Marketing Essentials Digital Marketing Planning Marketing & Consumer Behaviour

Projects: Fundamentals of operations management in Nokia; The cost and benefits involved in Operations Management of Nokia; Critical analysis of Coca-Cola marketing strategy in developed and developing countries; Developing a new marketing plan for hybrid car in UK;

Projects: Situational analysis of company’s external environment (Student Agency); An analysis of the World Trade Organization, its current issues and negotiations with Russia; The Taxation system of Slovak Republic; SWOT analysis of Student Agency