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Olaf von Platen

Freiberuflich, Modern Marketing to Sales | Business Consultant, OvP Digital Marketing Consulting
München, Germany

Skills

Timeline

Professional experience for Olaf von Platen

  • Current 7 years and 4 months, since Nov 2017

    Modern Marketing to Sales | Business Consultant

    OvP Digital Marketing Consulting

    Helping CMOs and CSOs to innovate, transform and grow their business. Modern Marketing to Sales - Strategy to Exececution ------------------------------------------------------------ Target Audience / Target Account to Engagement Unknown visitor to MQL Sales Pipeline to Conversion, Subscriptions/Closed Deals Bookings to Activation, Cross and Upsell ------------------------------------------------------- KPI & Metrics to Measure and Maxymise ROI

  • 5 years and 3 months, Aug 2012 - Oct 2017

    Senior Sales Executive, Modern Marketing & Big Data in the Cloud

    Oracle Marketing Cloud

    Oracle Marketing Cloud: Cross Channel Marketing Automation | Testing & Personalization | Content Marketing | Social Marketing | Data Management Platform

  • 1 year and 7 months, 2011 - Jul 2012

    Account Director eCommerce & CXM

    Oracle | Endeca & ATG

    helping businesses to sell more effectively thru dynamic and most relevant online, mobile and social experiences to better engage, convert and retain customers

  • 2010 - 2010

    Director Sales

    SapientNitro

  • 2007 - 2010

    Senior Account Executive

    Omniture - An Adobe Company

    Direct Sales to CMO, Head of eBusiness, Online Marketing, Online Business Optimisation, Web Analytics, Multi-Channel Measurement, Business Intelligence, SEM, Market Entry for Test & Target, On-Site Behavioural Targeting, Conversion Optimisation, Merchandising, Recommendations

  • 2002 - 2007

    Sales Leader, Manager Strategic Sales

    D&B (Dun & Bradstreet)

    Driving Direct and Channel Sales for software and information/data services in the area of Supply Management Solutions, Sales & Marketing Solutions, Risk Management Solutions, Master Data Management, Business Intelligence, Defined market entry and go-to-market strategy for Supply Risk Management

  • 2002 - 2002

    Technical Sales Manager

    Covisint (SaaS e-Marketplace for Automotive)

  • 2001 - 2001

    Senior Sales Engineer / Pre-Sales

    Commerce One (Software as a Service Pioneer)

    B2B e-Commerce, e-Marketplace

  • 1997 - 2000

    Berater & Head of PMO (HRMS Großprojekte für UBS AG und DaimlerChrysler AG)

    PeopleSoft

  • 1995 - 1997

    Consultant / Project Management

    Oracle
  • 1992 - 1995

    SW-Entwickler, Berater, Projektleiter

    Oracle Partner

Educational background for Olaf von Platen

  • Wirtschaftsinformatik

    FH Karlsruhe

Languages

  • German

    -

  • English

    -

  • French

    -

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