Olaf von Platen

Basic

München, Germany

Skills

Modern Marketing to Sales
Strategy to Execution
from Audience to Revenue
Digitale Transformation
Sales
Solution Sales Management
Target Account Selling
Social Selling
Customer Experience Management
CX
Go-to-Market-Strategie
Business Model Innovation
Digital Marketing
Data Driven Marketing
Account-Based Marketing
Demand Generation
Start-up
Commercial Business Development
Marketing Automation
Personalisierung
Lead Management
Lead Scoring
Content Marketing
Social Media
B2B
B2C
Omni-Channel Commerce
Eloqua
Behavioural Targeting
Endeca
Mobile Commerce
Guided Navigation
Real time Decisions
Conversion Optimierung
Recommendations
Omniture
AB Testing
Test & Target
Web Analytics
Big Data
Business Analytics
Marketing Intelligence
Cloud
SaaS
Audience Management
BlueKai
DMP
ATG
DaaS
Data-as-a-Service
CDP
Channel Management
Machine learning
Predictive Behavioral Targeting
AI

Timeline

Professional experience for Olaf von Platen

  • Current 4 years and 2 months, since Nov 2017

    Modern Marketing to Sales | Business Consultant

    OvP Digital Marketing Consulting

    Helping CMOs and CSOs to innovate, transform and grow their business. Modern Marketing to Sales - Strategy to Exececution ------------------------------------------------------------ Target Audience / Target Account to Engagement Unknown visitor to MQL Sales Pipeline to Conversion, Subscriptions/Closed Deals Bookings to Activation, Cross and Upsell ------------------------------------------------------- KPI & Metrics to Measure and Maxymise ROI

  • 5 years and 3 months, Aug 2012 - Oct 2017

    Senior Sales Executive, Modern Marketing & Big Data in the Cloud

    Oracle Marketing Cloud

    Oracle Marketing Cloud: Cross Channel Marketing Automation | Testing & Personalization | Content Marketing | Social Marketing | Data Management Platform

  • 1 year and 7 months, 2011 - Jul 2012

    Account Director eCommerce & CXM

    Oracle | Endeca & ATG

    helping businesses to sell more effectively thru dynamic and most relevant online, mobile and social experiences to better engage, convert and retain customers

  • 2010 - 2010

    Director Sales

    SapientNitro

  • 2007 - 2010

    Senior Account Executive

    Omniture - An Adobe Company

    Direct Sales to CMO, Head of eBusiness, Online Marketing, Online Business Optimisation, Web Analytics, Multi-Channel Measurement, Business Intelligence, SEM, Market Entry for Test & Target, On-Site Behavioural Targeting, Conversion Optimisation, Merchandising, Recommendations

  • 2002 - 2007

    Sales Leader, Manager Strategic Sales

    D&B (Dun & Bradstreet)

    Driving Direct and Channel Sales for software and information/data services in the area of Supply Management Solutions, Sales & Marketing Solutions, Risk Management Solutions, Master Data Management, Business Intelligence, Defined market entry and go-to-market strategy for Supply Risk Management

  • 2002 - 2002

    Technical Sales Manager

    Covisint (SaaS e-Marketplace for Automotive)

  • 2001 - 2001

    Senior Sales Engineer / Pre-Sales

    Commerce One (Software as a Service Pioneer)

    B2B e-Commerce, e-Marketplace

  • 1997 - 2000

    Berater & Head of PMO (HRMS Großprojekte für UBS AG und DaimlerChrysler AG)

    PeopleSoft

  • 1995 - 1997

    Consultant / Project Management

    Oracle

  • 1992 - 1995

    SW-Entwickler, Berater, Projektleiter

    Oracle Partner

Educational background for Olaf von Platen

  • Wirtschaftsinformatik

    FH Karlsruhe

Languages

  • German

    -

  • English

    -

  • French

    -

Wants

Erfahrungsaustausch mit Entscheidern im Bereich Omni-Channel Marketing & Commerce
mit innovativen und ambitionierten CMOs
Customer Experience Management
CX
Digital Transformation
Marketing to Sales Prozesse
Digital Marketing
Lead to Revenue Performance Management
Omni Channel Commerce
B2B
B2C
Big Data Analytics
insbesondere wenn es um ambitionierte Ziele
neue Herausforderungen
Goto Market Strategy to Execution
Konzepte und integrierte Lösungen zur Verbindung von Konsument
Brand und Produkt - im Umfeld "allways on" und "allways in touch" geht.
DMP
Cloud
Data as a Service

Interests

Trends
Business & Tech Innovation
Travelling
Photography
Mountainbiking

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