Lennard Maronde

Responsible for loan, investment and API products for both internal and external users, focusing on increasing conversion from application/sign-up to active user. Continuously gathered user feedback to formulate product vision, set roadmap and prioritise backlog. Promoted into leadership team with two direct reports. - Grew consumer investments by £8m in two months - Reduced daily underwriting work allocation by 1h - Raised loan volume by 40% - Reduced lender CPA by 20% - Increased NPS score to 84

Built product marketing strategy, created content, generated leads and demoed product at pre-sales pitches - Landed CTO speaking invitation to biggest Big Data conference, Strata - Grew contact base by 200% - Autonomised marketing - Increased subscribers and white paper downloads

Worked closely with End User Sales teams and Product/Commercial Management in newly formed B2B business - Focused sales team - Revamped sales tracking system - Rebuilt case study programme - Grew pipeline by 50% - Created £200k of revenue

Responsible for merchandising across Windows.co.uk site, including planning, reporting and optimising - Increased sales of Windows - Improved customer satisfaction - Enhanced ATL campaigns

Ran social media and reporting across Windows and Internet Explorer products - Improved decision making - Introduced weekly reporting, enabling team to make data-driven decisions - Doubled audience - Wrote and executed social media strategy, created relevant and engaging content - Advanced team knowledge - Trained team on new reporting software

Executed quarterly marketing campaigns for HP’s B2B and B2C PC division - Grew rebate programme to £1m a month - Ran and improved HP’s biggest rebate programme - Helped optimise campaigns - Introduced detailed tracking reports - Increased store visitors - Created the HP store locator, which was later rolled out across EMEA

At BU I applied my interest in the digital world to my studies focusing my dissertation on the theory of flow and applying it to Facebook users. I lead a team for Google’s marketing challenge and acted as Account Director at the European Advertising competition.