Leonardo Hermel

Label design, mockups and ads for the company`s products such as room scents, soaking salts, baby products, natural oils, repellents.

Translating articles from English to Brazilian Portuguese for ZKG International, a publication specialised in concrete, machinery and techniques for precast constructions.

#POAdigital. Implementation of the Porto Alegre City Hall Digital Department creating strategies on/offline, content and micro-campaigns for digital environments such as the city oficial social media channels, city oficial website and open data platform. Porto Alegre has 1,5 million inhabitants. . Branding . Art direction . Copywriting . Screenplay for video campaigns

Mayor Political Campaign. Web and social media department. José Fortunati was elected in the first round of the elections and considered the 6th most influent candidate in Brazil on internet environments. . Strategies . Art Direction . Copywriting

Creating for brands such as Coca-Cola Kimberly-Clark Infraero DLL Bank

Creating for brands such as Peccin, Sarandi, Centro Clínico Gaúcho . Art direction . Copywriting

Advertising department creating in-house campaigns and materials supporting more than 30 Secretaries such as Secretary of Health, Secretary of Urban Planning, Secretary of Culture, etc . Art direction . Copywriting . Strategies . Media planning . Media buyer

Work and Travel Experience

Internship at the Experimental Communication Agency of the university (AgexCom) as art director creating campaigns and materials for the University

Marketing and PR Department. Creating of materials such as brochures, product catalogues, company newspaper, organising exhibition events. . Art direction . Public relations

Master Thesis: Skeumorphic Intimacy An installation consisted in a metal sculpture, analog decoded posters and projections representing fragments of the narrative from the literature created. Keywords: Virtuality, reality, housing crisis, immigration, asylum, identity, fragmentation.

Bachelor Thesis: Club Cultures and Communication - Benchmarks, Meaning production and Ruptures in Contemporary Social Relations. Research on how 80's (in Brazil late 90's) club cultures emerged as a subculture, what they produced and how they impacted the society.