Leonardo da Silveira

- Head of the unit serving 18 dept: UX, service, graphic design, and creative writing. - Art director - Brand diagnosis - Brand positioning statement - Research on customer types - Creative position - Brand codes - Advertising campaigns (TOM, awareness, and consideration) - Visual identity, sound logo - Agile-inspired design operational funnel - Framework for securing digital assets rights - System to manage digital assets - Brand values - Design system - Brand and voice & tone guides - Employer branding

- Co-created a training program modeled after Y Combinator - Recruited 35 Ph.D. scientists and academics to start Deep tech and artificial intelligence companies from scratch. - Assembled and managed a team of 100+ advisors to advise on matters of business, technology, and science.

Ideation, product design, functional specifications, investor relations, managing 2000+ volunteers that adhered to a model of sustained brand fidelity because of the creation of experiences deemed authentic by users.