Lester Davis

Develop strategic communications planning, global public relations and marketing communications campaigns for healthcare, pharmaceutical and NGO clients worldwide. Conduct advanced media and presentation skills workshops for global thought leaders and spokespersons of multinational and regional clients.

Establish public relations, public affairs, and marketing communications strategy across Europe, Asia-Pacific and the Americas for high priority oncology brands. Drive the alignment and execution of strategic communications plans with internal stakeholders and global affiliate offices and ensure the consistency and optimal positioning of corporate and brand messages in all communications. Direct and coordinate issues management; internal, external communication and media outreach of product launches.

Created and directed global thought leader and spokesperson development; advocacy, public relations and marketing communications strategic programs with Fortune 500 pharmaceutical companies including Shire, Novartis, Pfizer, Roche, Genentech, and GlaxoSmithKline. Rebranded and re-launched the company. Spearheaded new business development and e-marketing campaigns; expanded core capabilities with new communications programs and Medical Education services.

Developed and directed national and global public relations and marketing communications campaigns for multi-national fortune 500 pharmaceutical companies including: Pharmacia, Pfizer, Bausch & Lomb and MedImmune. Directed US product launches and spearheaded public relations, crises and reputation management; trade and consumer media relations, clinical trial recruitment, patient and professional advocacy, public affairs and brand equity on behalf of clients.

Conducted global public relations strategic planning, marketing communications, media, professional, influencer and patient advocacy relations; leverage third party organizations to build brand equity and issues management for Fortune 500 pharmaceutical companies. Clients included: Merck Serono, Pfizer, Boehringer Ingelheim, Wyeth and Amgen.

Created and managed cause-related marketing, public relations, professional and patient advocacy relations and advertising campaigns. Directed and coordinated public health care programs, services and campaigns with hospitals, health and social services agencies, corporations and community-based organizations. Promoted and coordinated public affairs campaigns with local, state, and national elected officials to increase funding for breast cancer research and treatment and to institute tobacco control po

Developed and directed public relations campaigns, special events and community and advocacy relations to raise awareness of the goals, initiatives and achievements of the Governor’s administration. Appointed as an adviser to the Governor and Executive Chamber for issues and crisis management and to build and reinforce relationships with influential stakeholder groups and business partners.