Lesya Yekimova

Roll-out category management projects in Russia (with biggest clients) Market and consumer research Internal projects with sales team Achievment: big project with good result with one of the biggest client ( incl two consumers researches)

CM projects in both countries with IKA's (long term cooperation, ad-hoc) Department organisation Cooperation with marketing and sales team Market analysis

• Category management (roll-out of category management project in Ukraine)  Establishing complete SKU database  Start of the project implementation with biggest customer • Demand management (sales estimation and production plan correction based on the analysis of market research, sales reports and activity plan)

• Demand management  Achievements – the best result of level accuracy in CEE group • Sales administration: - Department organization (3 persons supervised) - Distributors reports system implementation - Sales-team performance analysis

• Demand management (sales estimation and production plan correction based on the analysis of market research, sales reports and activity plan)  Achievements – 85%-90% correct prognosis of the demand • Sales administrations: various sales reports; data processing; bonus calculation; analysis of sales reps and supervisors’ reports with further presentation to Head office ; promo activity control and analysis  Achievements –development and implementation of - sales reports ; - sales reps and supervis

• «Maconomy» implementation • Sales analysis • Development and implementation of distributor debt control system • Stock reports and customer orders

• Implementation accounting system • Data analysis(sales analysis, company price policy analysis)

• Implementation ”1S” • Stock reports and customer orders • Data analysis and customer service

Intellectual systems in Macroeconomics