Letícia Andriola-Scherer

Marketing Effectiveness & Strategic Projects

eCommerce, eRetail & Trade Marketing

- Function as an Adjunct Faculty to efficiently organise, revise and edit course materials on a daily basis, teaching business related subjects in undergraduate programs. - Exhibit effective verbal and written communication to engage the individuals and students effectively. - Define educational objectives for students and charted their professional plans for continuous growth.

- Worked on projects in retail, events and footwear for customers throughout south Brazil. - Created informational, promotional and other marketing content / blogs for well-known social media platforms such as FacebookTM, TwitterTM, YouTubeTM and LinkedInTM. - Developed marketing plans, designed and implemented surveys, and researched on consumer behaviour. - Implemented communication strategies and created advertising material (for Molter and its clients).

- Spearheaded the entire marketing / brand communication with retailers and final customers, expertly developed and reviewed advertising material and carried out in-depth sales forecast analysis. - Accountable for mailing lists coordination and organised events (trade shows, in-store and press events). - Performed product tree assembling and analysis as well as press releases writing along with PR-Agency.

- Provided exceptional management consultancy services to both small and medium companies from numerous branches across Porto Alegre Area. - Followed-up with the latest trends and changes while developing strong relationships with all the clients.

- Delivered international customer service / sales support, and managed purchase orders and contracts. - Examined sales and products performance as well as conducted and attended staff / team meetings. - Proactively facilitated the Commercial Department to identify and acquire new business opportunities.

- Improved and maintained production performance, completed regular work with strict sales deadlines. - Effectively designed and developed distribution material, including shoe boxes, labels and brochures. - Consistently provided management support to the team members for production planning and control.

Sciences of Consumption

International Business