Libailu Huang

Responsibilities included developing brand insight and delivering strategy decks, designing visual components. · Delivered influencer incubating projects and live-streaming projects for clients such as lululemon, Garden of Life and Newa (retailers on Tmall, Chinese biggest e-commerce platform)

As a Public Relations Executive and Media Agent for Austin Li (Li Jiaqi, top Chinese KOL with more than 70 million followers), responsibilities included public opinion management, organizing general PR activities, establishing and maintaining media relations. · Assissted the PRD with scheduling and logistics, styling and fitting. · Assessed the value of incoming PR events, media collaborations, interviews, etc.

As a Planner, responsibilities included developing brand insight and delivering strategy decks, designing visual components, presentation and selling to clients. As a Media Buyer, responsible for purchasing KOL placement from vendors, cost and content quality control, logistics and tracking impact. · Delivered e-commerce marketing campaign decks and procured media content for corporate clients such as L'Oreal, P&G, Tmall, Coty, Sisley, etc. Directly reported to the COO.

Made branding campaign films 'Origin Air' series and Shanghai Logistics Center. Worked as the producer, director and editor.

Worked for clients as Michelin, Starbucks and Metro. Acted as a liaison between clients and agency, day to day contacted with clients, made sure their needs could be understood and delivered accurately. Complied monthly competitive product analysis report.

TV Production, Media culture, Collaboration and Research, etc. Produced two studio-based short programs and two documentary films Canal life and Anna Gorsetman: Independent Single Life. Responsibilities included producing, directing, videographing and editing.

Media Planning, Integrative Marketing, Public Relationship, Copywriting, etc. Worked as the vice president of the student union: held large-scale events with audience in the thousands such as the ceremony of Youth Olympic Cultural Festival.