Liene Lapsevska

Responsibilities: - Leading one of the five companies’ departments - Consulting on strategic communication matters and ensuring that the key accounts are profitable and growing - Overseeing budgeting for the projects - Strategic communication lead for the key clients, including liaising with clients at a senior level on a day-to-day basis: At a pan Baltic level: Rail Baltica, Strongpoint, IBM Latvian level: European Parliament, Swedbank, Olainfarm, Bolt, DFDS and others.

Responsibilities: - Global Public relations & social media strategy development (3 direct sales markets: UK, Finland and Sweden and 30 indirect markets: Europe and Asia) as well as internal communication lead in UK - Content strategy development & implementation (blogs, thought leadership, speaker opportunities) - Media relations – print & digital - Briefing and creative agency management - Senior stakeholder management Reporting to : - Chief Marketing Officer Subordinates (number/positions): - None

Responsibilities: - Managing PR coverage, social media & community campaigns - Managing and executing internal brand messaging across multiple locations and platforms - Implementing brand strategy to maximise sponsorship ROI - Implementing PR & social monitoring tools - Budget planning, monitoring ROI and optimising budget spent - Briefing and managing PR, digital agencies and working closely with creative and media agencies - Team lead with 3 direct reports

Responsibilities: - Developed community tools and identified brand exposure opportunities - Managed Community tools - Foxy Friends Magazine (issued 4 times per year, 30,000+ - customers); Foxy Radio, Foxy TV (weekly shows) - Developed content for the brand retention campaigns across social media channels